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#1 2018-09-20 01:20:03

yaya2017
Regular Member
Registered: 2017-08-09
Posts: 130
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$9.6 billion, per NPD. “We are very much in

LeBron James carried the Cleveland Cavaliers past the Indiana Pacers in the first round of the NBA playoffs last night with a dominating performance. He averaged 34 points  over the seven games and led his team in rebounds, assists, steals and blocks. He scored three times as many points as any teammate and assisted on Nike Air Max 95 Homme five times as many baskets as any other Cav.King James probably won’t win a fifth Nike Air Vapormax Womens regular-season MVP Award, with James Harden the overwhelming favorite, but LeBron remains Nike Air Max 95 Femmethe most dominating figure in the sport.James’ dominance carries over off the court as the NBA’s Nike Air Max 270 Womens top shoe seller in 2017 with his Nike signature sneakers. The Adidas-sponsored Harden doesn't crack the top five players in the “performance”-oriented basketball Nike Air Max 95 Femme category, according to data from market research firm NPD Group. Nike athletes Kyrie Irving and Kevin Durant ranked second and third, respectively, for signature shoe sales last year.James and Nike have been joined at the hip since he signed a seven-year, $90 million deal with the Swoosh in 2003, a month ahead of being drafted No. 1 overall out of high school by the Cavaliers. The partnership was extended in 2010 at roughly $30 million annually, with a “lifetime” deal signed in 2015 that Adidas ZX Flux Womens could be worth more than $1 billion, according to James’ business manager, Maverick  Carter.

Nike has paid James more than $300 million during his career (he’s earned $234 million in Nike Air Max 270 Womens playing salary), but it has been money well spent for the $35 billion-in-revenue sports giant. Nike’s market share of the $1 billion performance basketball market was 73.5% in 2017, according to NPD. The Nike-owned Nike Roshe Run Womens Jordan Brand added another 7.8% share.While James has the top-selling signature shoe, his sales, along with the entire category, are off substantially. “Basketball has fallen from its height of being an important streetwear product to really out of fashion right now,” says NPD Group analyst Matt Powell.The performance basketball market, where shoes typically retail for at least $120, peaked at $1.3 billion in 2015 but fell 13.6% last year, says Nike Roshe Run Mujer Powell. It is not just basketball struggling to move product, either. Performance Nike Roshe Run Femme categories are down across the board, without a single sport trending positively over the last  three years. Powell says it is the first time in 40-plus years that every performance category has declined for multiple years.

Tennis, running and basketball all had runs as "in-fashion" sneakers, but the current trend favors athleisure, with sales of sports leisure styles up 17% last year in the U.S. to $9.6  billion, per NPD. “We are very much in the sports lifestyle phase of the business right now,” says Powell.“Irving moving out from under the shadow of LeBron has raised his personal star,” says Powell. “He’s also still new enough with the signature shoe that fans are coming out and buying.”While the performance basketball market is off, the retro business  continues to hold its own. Sales were flat last year thanks largely to the Jordan Adidas ZX 750 Womens Brand, which launched in 1984 on the back of basketball legend Michael Jordan, who hung up Adidas ZX Flux Womens his high tops for good in 2003. Retro is more than three times the size of performance basketball with sales at $3 billion last year. Jordan had a 65% share of retro basketball in 2017, according to NPD  Group, followed by Nike (23%), Adidas (9.3%) and Puma (2.3%). Nike also has a substantial Jordan business in China, which is not measured here.

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2018-09-20 01:20:03

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